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Advertising, music inlocked

  • Robynn J. Stilwell


Though advertisements probably provide the most commonly heard kind of music in contemporary urban society, such music is the least noticed and least studied. Music has been part of advertising since the first Street cries . With the advent of cheap, widespread print media in the 19th century, and of radio and television in the 20th, the possibilities of advertising, and of its associated music, grew enormously....

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Studia musicologica norvegica
The New Grove Dictionary of American Music
Journal of the American Musicological Society