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date: 06 June 2020

Creationlocked

  • David Buckley

Extract

British record company. It was set up in 1984 by Alan McGee, a former British Rail clerk, and Dick Green. Creation’s first signing was the Jesus and Mary Chain, whose single Upside Down sold more than 50,000 copies in Britain, a sizable hit for a fledgling independent label. Creation acquired a reputation for developing the hottest indie bands with Primal Scream, Ride and My Bloody Valentine their main acts. However, by 1993 the label had debts of over £1 million, and McGee and Green sold a 49% stake of the company to Sony for £3.5 million, assuring the label's future. That same year McGee saw a support gig by the unknown band Oasis in 1993 and signed the band on the spot; Oasis became the label's leading group and by 1998 had sold more than 27 million records. Apart from the hit indie band Super Furry Animals, all the band's new talent was discovered by McGee and the label remained very much driven by his passions. In the late 1990s McGee became a powerful voice within the industry and participated in a number of think-tanks such as the Creative Industries Taskforce and the Music Industry Forum, which advise the government on issues affecting the British music industry. By the late 1990s Creation had also founded its own dance label, Eruption, run by the disc jockey and journalist Kris Needs. In ...

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