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<p>Printed from Grove Music Online. Grove is a registered trademark. Under the terms of the licence agreement, an individual user may print out a single article for personal use&#160;(for details see Privacy Policy).</p><p>date: 19 July 2019</p>

Adult contemporarylocked

  • Jonas Westover

Extract

A term used to describe popular music that appeals to listeners between the ages of 25 and 55. Because it is based primarily on marketing demographics rather than being strictly defined by musical elements, it embraces a wide range of genres. In the 1950s the moniker “middle of the road” (or “MOR”) was given to radio stations that played music intended for older audiences, including swing- and big band-influenced tunes. These stations arranged their playlists to be separate from youth-oriented rock and roll. When ...

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