Asch, Moe [Moses]
- Jeff Place
(b Warsaw, Poland, Dec 2, 1905; d New York, NY, Oct 19, 1986). American record producer of Polish birth. He founded the label Asch in New York in 1939, initially to release local Jewish music. He soon expanded to jazz and American vernacular music releasing records by such musicians as Mary Lou Williams, James P. Johnson, Woody Guthrie, Lead Belly, and Pete Seeger, who subsequently gained widespread acclaim. He then founded Disc (1945), Cub Records (1948), and Folkways Records and Service Corporation (1948).
It was Asch’s goal with Folkways to create an encyclopedia of the sounds of the 20th century. He did not take anything out of print, regardless of sales, using the rationale that one does not take “Q” out of the alphabet and leave “P” simply because “Q” is not used as much as “P.” During his career he released 2168 albums, the equivalent of about one a week. As well as folk music, his catalog included spoken word, recordings of natural and manmade sounds, jazz, blues, children’s music, political speeches, and non-Western musics from around the world....