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date: 22 February 2020

Bad Boy Entertainmentlocked

  • Justin A. Williams

Extract

American record company. Bad Boy Entertainment is a label specializing in hip hop and R&B. It was founded in 1993 in New York City by Sean “Puffy” Combs who had been A&R man for Andre Harrell’s Uptown Records. Once Combs secured a deal with Clive Davis’s Arista Records, he released Craig Mack’s Project: Funk the World and The Notorious B.I.G.’s Ready to Die on 1 September 1994. The massive success of The Notorious B.I.G.’s (aka Biggie Smalls or Biggie) debut brought national attention to Bad Boy and its founder, spearheading a revival in East Coast hip hop at a time when the West Coast had dominated the rap scene for two years (most notably the acts on Dr. Dre and Suge Knight’s Death Row Records). This led to a media-enhanced rivalry between Death Row Records and Bad Boy Entertainment, which some believe fuelled the still-unsolved murders of Death Row’s Tupac Shakur (...

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