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date: 16 October 2019

Bronco [Grupo Bronco, El Gigante de América]locked

  • Jesús A. Ramos-Kittrell

Extract

[Grupo Bronco, El Gigante de América]

Mexican grupera ensemble. Formed by José Guadalupe Esparza, Ramiro Delgado, Javier Villarreal, and José Luis Villarreal in 1979, this band came together at a time when the genre later known as onda grupera was still in development. Influenced by the sounds of cumbia ranchera music, and romantic ballad, the band became a decisive factor in the commercialization of the grupera phenomenon. Not only did Bronco consolidate cowboy clothing as a grupera staple but they also pioneered the use of elaborate staging, fireworks, and gigantic screens in grupera concerts. After seven years of activity Bronco reached international popularity with the hit “Que no quede huella” (1989), and in 1993 starred in Dos mujeres, un camino, a soap opera that became a commercial hit in Latin America. Clothing, concert entertainment, television, and motion pictures brought international recognition for the band in the United States, Latin America, and Europe. Ultimately, these elements, accompanying Bronco’s enormous record and ticket sales, marked the mainstream emergence of onda grupera. After announcing their retirement in ...

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