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date: 23 October 2019

Interscopelocked

  • Justin A. Williams

Extract

Record label. Interscope was founded in 1990 in Los Angeles by producer Jimmy Iovine and Ted Field. Warner Music Group initially purchased 50% of the label and distributed material through Atlantic Records; albums by Gerardo, Primus, and Marky Mark and the Funky Bunch were among the first releases. Its first large scale success came from promoting “gangsta rap” in the early 1990s, largely through a partnership with Death Row Records, founded by former football player Marion “Suge” Knight and rapper/producer Dr. Dre (Andre Young). Dr. Dre’s debut album, The Chronic (1992), would be a huge success for the label, as would the Dr. Dre-produced Snoop Doggy Dogg debut Doggystyle (1993). In 1996, Universal Music Group purchased Interscope and in 1999, the label merged with Geffen and A&M records.

Interscope has worked with a number of rap subsidiary labels, including Dr. Dre’s Aftermath Entertainment (founded in 1996...

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