Show Summary Details

Page of

Printed from Grove Music Online. Grove is a registered trademark. Under the terms of the licence agreement, an individual user may print out a single article for personal use (for details see Privacy Policy).

date: 25 August 2019

Mercado, Ralph locked

  • Marisol Negrón

Extract

(b Brooklyn, NY, Sept 29, 1941; d Hackensack, NJ, March 10, 2009). American promoter, manager, and record label owner. The premiere promoter of “tropical” Latin music, Mercado was a teenager when he began organizing “waistline parties” that admitted women free of charge while men paid according to the size of their date’s waist. These parties soon led to the 3 & 1 club in Brooklyn, where he featured established and up-and-coming Latin music musicians. Mercado established himself in the Manhattan music scene by promoting live performances, such as the Latin jazz series at the Red Garter; dances at the Cheetah Lounge, including the legendary Fania All-Stars concert in 1971; and, in the early 1980s, the Salsa Meets Jazz series at the Village Gate with promoter Jack Hooke.

Mercado created RMM Management in 1972, eventually signing most of the artists under Fania Records. In 1987 he launched RMM Records, filling the void left by the demise of Fania in the early 1980s. Mercado quickly emerged as a leader in the industry and the shift toward ...

Access to the complete content on Grove Music Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.