Arts management [music management]
- Katherine K. Preston
- and Michael Mauskapf
This article addresses the history of individuals and organizations devoted to the management of musical artists and their careers in the United States.
Musicians who toured the United States during the first half of the 19th century relied on individuals to manage their tours. Some of the most important early impresarios included William Brough, max Maretzek , bernard Ullman , and maurice Strakosch . These men travelled the musicians’ routes, sometimes with the performers and sometimes a week or two ahead, and were responsible for renting a performance venue, arranging publicity, and engaging supporting musicians and needed instruments. Managers also made travel arrangements, secured lodging, and negotiated terms with the managers of local theaters or halls. Some of these managers were themselves performers; the pianist Strakosch frequently toured with singers, and Maretzek was the conductor for his opera companies. This style of management essentially replicated the modus operandi of itinerant theatrical stars. (...