Daewoo (Korean: ‘great Woo’)
- Anne Beetem Acker
(Korean: ‘great Woo’)
South Korean manufacturer of acoustic and digital pianos. Founded in 1967 as Daewoo Industrial, the large conglomerate Daewoo International Corp. is named for its founder, Kim Woo-jung. In 1977 the Daewoo Precision Industries division purchased the Sojin musical instrument factory of Yeoju, Korea. Sojin had been making guitars; it added upright pianos in 1976. Between 1980 and 1991, Daewoo exported Sojin pianos as well as pianos under the names Royale, Daytron, Daewoo, Schafer & Sons, Sherman Clay (until 1987), and Cline, in addition to private labels. These pianos were of inconsistent and relatively low quality. Starting in 1989, Daewoo began to manufacture digital pianos. In 1990 they produced 13,452 uprights, 2,364 grands, and 2,120 digital pianos.
In 1991, Daewoo purchased a 33% share of the German piano maker Ibach, selling the Sojin equipment to a Chinese firm and replacing it with copies of Ibach’s machinery. Thereafter, instead of Sojin pianos, Daewoo produced Ibach brand instruments to a higher standard, using components such as Renner actions and Delignit wrestplanks. However, the parent Daewoo International Corp., stressed by the Asian financial crisis, went bankrupt in ...