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Jared Pauley

[Shimura, Tsutomu; (“Tom”)]

Rapper, producer, and songwriter. Shimura was born in Tokyo, Japan to Japanese and Jewish Italian American parents. His delivery is noted for incorporating multiple syllables and an extensive vocabulary. Growing up in Berkeley, California, he was a co-founder of the independent label Quannum Projects, which has released albums by Blackalicious, DJ Shadow, Pigeon John, and others, including his own projects.

Early in his career, Shimura went by the name Asia Born but later changed it to Lyrics Born. His first single, “Send Them,” was released in 1993. The song was produced by DJ Shadow, and it featured the B-Side single “Entropy.” He later formed a group with Lateef the Truthspeaker called Latryx, and they released Latryx (The Album) in 1997.

Lyrics Born’s greatest commercial success as a solo artist occurred in 2003 with the release of his album Later That Day. The album featured the song “Callin’ Out,” which ended up being a surprise hit. The song was licensed by Electronic Arts for use in video games and by the Coca-Cola Company. In addition to his work as a solo artist, Shimura is also active as a voice-over actor, lending his voice to several shows and cartoon programs on Cartoon Network’s ...