- Cathy Ragland
Record label. Falcon Records was an early Mexican American–owned label, located in the Texas border town of McAllen. It opened for business in 1947, one year after Ideal Records made its first recordings. Falcon’s founder and owner, Arnaldo Ramírez, had been a DJ on the Reynosa, Tamaulipas, Mexico-based station XEAW. He had two programs on the station, the most popular being La hora del soldado (The soldier’s hour), dedicated to Mexican American soldiers who returned from service in World War II. XEAW was one of several megawatt “border blaster” stations owned by US businessmen that were established just across the border in effort to evade US regulations. It beamed programming deep into Mexico and across the US, which in part accounted for Falcon’s success. As opposed to Ideal’s focus on Texas-based artists, Falcon developed astable of artists from both sides of the border who appealed to an emerging bilingual and middle class fan base. One of Falcon’s first and most successful recording artists, Los Alegres de Terán, remained on the label for over 30 years and succeeded in popularizing ...